Most small businesses in Pakistan still meet their customers in person first. Someone walks past your shop in Saddar, sits at a table in your cafe, picks up a takeaway order, or opens a delivery bag at home. That moment is a chance. If the customer leaves with an easy way to find you again, the next order can come online.
Paper is how you do that. A printed menu, a business card or a QR poster turns a one time visit into a link the customer keeps. This post explains which printed items work best, where to put them, and how to design them so people actually scan.
Why print still matters
It is easy to think that online selling is only about Instagram and WhatsApp. But your best future customers are often the ones already standing in front of you. They have tasted your food or touched your products. They trust you a little more than a stranger scrolling past an ad.
Printed material reaches them at the right time, in the right place. A QR code on a table tent catches someone while they wait for their tea. A card in a delivery bag reaches them at home, when they are deciding where to order next. A printed menu by the door helps a passer by decide to come back for dinner.
The goal is simple. Every printed item should point to one place: your online store.
What Krobr gives you in Krobr Partner
If your store runs on Krobr, the print tools live in Krobr Partner under Marketing. There are three builders:
- QR code designs, such as table tents, counter cards, posters, round stickers, window clings, takeaway bag stickers and seasonal posters.
- Business cards, with a front and a back.
- Printed menus, built from the menu or products already in your store.
Each design automatically includes your store's own scannable QR code, your store name and your web address. You pick a design from a gallery of live previews, change the text, adjust the colours with colour pickers and choose what goes in the logo spot. Then you export a PDF for printing, or a PNG if you want an image for WhatsApp or social media.
The guides for QR codes and business cards walk through each screen step by step.
QR posters and stickers
Where to put them
A QR code is only useful if someone sees it at a moment when they have their phone out and a little time. Good spots include:
- Tables. A table tent next to the salt and chilli sauce. Customers waiting for food often scan just to look.
- The counter. Where people pay or wait for takeaway.
- The window or door. For people passing after closing time who might order later.
- Takeaway bags and boxes. A sticker on the bag reaches the customer at home, at exactly the moment they are hungry again.
- Shelves. In a shop, a small card by a product can send people to your online store to see more sizes or colours.
For more placement ideas, see our post on QR code ideas for restaurants.
Give people a reason to scan
"Scan me" is not a reason. Tell people what they get:
- "Scan to order for home delivery"
- "Scan to see today's full menu"
- "Scan to order for pickup and skip the queue"
- "Scan to see all sizes and colours"
If you are running a promotion in your store, the poster is a good place to mention it. For example: "Scan to order and see this week's deal." Keep the offer simple and make sure it matches the promotion you have actually set up in Krobr Partner. Our post on promotions that protect profit explains how to choose one.
Seasonal posters
Ramadan, Eid and other busy seasons are a great time for a fresh poster. The QR builder includes a Ramadan and Eid design. Put it up a week or two early, so customers know where to order sehri or iftar boxes before the rush.
Business cards
A business card is small, cheap and easy to hand over. It is especially useful for:
- Catering and bulk orders, when someone asks "can you do 50 boxes for an office lunch?"
- Shop owners meeting customers at markets, exhibitions or pop up stalls.
- Delivery bags, where a card can sit beside the receipt.
In the business card builder you can fill in a name, job title, phone, WhatsApp, email, website, address, Instagram handle and a short tagline. Each field can be shown or hidden, so the card stays clean. Your store QR goes on the front or back, depending on the design.
Tips for a card people keep
- Keep it short. Your name, one phone or WhatsApp number, and the QR code are enough.
- Use a clear tagline. "Home style karahi, delivered in Lahore" says more than "Quality food since forever".
- Print a full sheet. The builder can export a print sheet with ten cards on one A4 page, which is handy for printing at home or at a local print shop.
Printed menus
A printed menu is still one of the most trusted sales tools in a restaurant. People like to hold it, point at items and show friends.
Krobr's menu builder fills the menu from your live catalog, so you do not need to retype every item. A few useful details:
- Sold out items stay out. Items that are marked unavailable or snoozed are left out by default, so you do not print things you cannot serve. A toggle includes them if you prefer.
- Change it for this print only. You can hide sections, hide individual items or rename them for one printed version, without changing your actual menu.
- Choose a format. Every design supports A4 pages, and some also offer an A3 poster, an A4 tri-fold or a slim table card.
- Scan to order. Every menu design prints a "Scan to order" QR code, which you can switch off if you want.
The menu builder guide has the full walkthrough.
Ideas for using printed menus
- Tri-folds for delivery bags. Customers often keep a takeaway menu on the fridge. Make sure yours has the QR code.
- A3 poster by the door. A big, simple menu in the window helps people decide before they walk in.
- Table cards in dine-in restaurants. A slim card on each table means guests can browse without waiting for a waiter.
- A small menu for offices nearby. Drop a few at offices and shops within your delivery area.
Make sure the link leads somewhere good
All this printing only works if the store behind the QR code is ready. Before you print hundreds of copies, check a few things:
- Scan it yourself. Use two or three phones, both Android and iPhone, and make sure the QR opens your store.
- Check your hours. If a customer scans at night and sees the right opening time, they know when to come back.
- Check delivery areas. Make sure the areas you serve are set up, so a customer in a nearby neighbourhood can actually order.
- Check payment options. Cash on delivery and bank transfer should be set up the way you want before customers arrive.
If your store is not live yet, our guide on selling online in Pakistan without a developer covers the setup.
A quick print plan
Here is a simple plan for a small restaurant, as a worked example:
| Item | Where | How many to start |
|---|---|---|
| Table tent with QR | Every table | One per table |
| Counter card | Cash counter | One or two |
| Bag sticker | Every takeaway and delivery bag | One small roll |
| Tri-fold menu | Delivery bags and counter | A small stack |
| Business card | Counter and catering enquiries | One A4 sheet to start |
Start small. Print a little, see what people scan and ask about, then print more of what works.
In short
Printed material is the bridge between the customers you meet in person and the orders you want online. Put a clear QR code where people wait, give them a real reason to scan, tuck a card or menu into every bag, and make sure the store behind the link is ready. Over time, many of your walk-in customers become online regulars.